Share 5. Download our premium app data report Get our comprehensive report with 67 charts and individual data points covering up to date revenue, user and benchmark data for the app industry.
Download Report. Downloads Google Meet. Cash App. NHS Covid Microsoft Teams. Monthly Active Users Tencent Video.
Gaode Map. Baidu Map. Aarogya Setu. Caixa Tem. Among Us. Subway Surfers. Garena Free Fire. PUBG Mobile. Hunter Assassin. Tiles Hop. Join Clash. Brain Test. BIGO Live. MX TakaTak. Josh Videos. WhatsApp Business. Amazon Prime Video. YouTube Kids. MX Player. YouTube Music. Amazon Music. DrumPad Machine. Gaana Music. Amazon Alexa. Mercado Libre. Uber Eats. Just Eat Takeaway. As you just learned, app usage is not guaranteed after a download. Some of you might be aware of this if your app has already been brought to market.
But how do you know if this is happening to you? The best way to measure this is with retention and churn. Basically, you need to track these metrics.
Give users a reason to keep coming back and using your app down the road. No app is perfect. Even the top apps have bugs now and then. Come up with updates and new versions of your app to improve the performance and user experience.
We already saw the data to back that claim. If you look at this list, it makes sense. All of the top apps are used for different purposes and could be used on a daily basis.
There is nothing wrong with shooting for the stars. You can still build a mobile commerce app for your business and have plenty of success. But it would be an uphill battle, to say the least, if you wanted your app to be the next Amazon. Can you build an app with GPS map services? But will it surpass Google Maps? Probably not. Even with a smaller mobile app market share, Apple users still spend more money. But Apple users still dominate app spending, at nearly double the rate of Android users.
Technology usage varies by generation. Mobile app usage is no exception. You probably assumed that younger generations spend more time using mobile apps than people who are older. If so, that assumption was correct. As you can see from the graph, people between the ages of spend about 1 hour and 15 minutes per day using mobile apps. Even mobile users over the age of 65 spend close to an hour mobile apps every day. Not all mobile usage is created equally. In addition to the differences between operating systems, the usage will also vary by the type of mobile device that people use.
People have smartphones, tablets, desktop computers, and laptops. You can even access content and apps from smart TVs, watches, smart home devices, and smart vehicles. But there are certain categories that are dominated with smartphone app usage.
These are the top categories that people turn to their smartphones for. Logically, it makes sense. People need to access maps and GPS services on the go, so a smartphone is obviously the best choice.
People have so many ways to buy online, yet they still choose to use smartphones at a high rate. News and information is another category that jumps out at me. If you recall from earlier, there are twice the number of smartphones worldwide than tablets 2. But tablet usage is starting to catch up with smartphones. People download more apps on their smartphones and use more smartphone apps on a monthly basis. However, tablets outperform smartphones by a hair when it comes to paid apps or subscription purchases via an app.
This could be a category that tablets will continue to control in years to come. While tablets may not be as popular as smartphones, they are used for specific purposes. If you compare this graph to the previous one, you could conclude that a user is more likely to pay for gaming apps that are installed on a tablet.
Since tablet screens are larger, the gameplay and user experience will be enhanced. Like nearly everything else, behavior changes by location. This same concept can be applied to app usage. But other emerging markets like India, Indonesia, and Brazil are all seeing high growth rates as well.
As technology advances and becomes increasingly accessible in emerging markets across the globe, the potential for targeting international consumers with an app can be appealing for certain businesses. In many ways, this graph mirrors what we saw previously. As downloads rise in India, it makes sense that users would spend more time using apps. There is one thing that remains consistent across the board for each of these countries.
The time spent on mobile apps is growing each year. A survey of app developers and publishers revealed that the average revenue per app were higher for those developed for the Windows Phone than those for iOS , which generates approximately a third less in revenue, and Android apps, which is less than half of that of Windows.
Despite the chance of making millions when an app hits big, being a mobile app developer is still challenging and tough. Sweet Pricing reported that less than 0. Nevertheless, apps continue to be a common development goal and product focus for aspiring entrepreneurs.
The apps were simply named after precious gems. They are simply widgets that shows the gem on your home screen. As expected, social networking apps had some of the highest revenue collected on Play Store.
The mobile health app market has evolved into a whole new interesting category of its own. It refers to medicine and public health services through smartphones. There are mobile health apps available to both consumers and healthcare professionals. Typical smartphone users have 40 apps installed on their mobile phones in According to research, there are between 60 and 90 apps installed on an average smartphone.
But not all of these apps are fully utilized. As a matter of fact, the majority of mobile time of users is spent using three apps only. Although the number of gaming app downloads has decreased in the App Store by 4. Google is also the first app publisher that crossed the and million mark in terms of the number of app downloads. The same publishers are on the top three spots in the United States, but with Facebook and Voodoo switching positions.
In terms of the number of applications available, Google Play also takes the lead with more than 3. Understandably, with the coronavirus still undefeated in , mobile app developers will be focusing more on developing and enhancing communication, learning, delivery, and media streaming apps to ride the demand for applications under these categories.
Another area app developers are expected to explore is the medical application category, particularly for wearable devices. These are just some of the many new exciting developments in mobile app development. Most developments are improvements of existing technology such as cloud storage, wearable app integration, and on-demand apps.
The emerging mobile app platform development technologies, rising backend platforms, and microservices, combined with the new hardware capabilities, will continue to drive the evolution of mobile apps. She specializes in accounting and human resource management software, writing honest and straightforward reviews of some of the most popular systems around. Being a small business owner herself, Astrid uses her expertise to help educate business owners and entrepreneurs on how new technology can help them run their operations.
She's an avid fan of the outdoors, where you'll find her when she's not crunching numbers or testing out new software. FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website.
In , consumers downloaded a total of billion mobile apps , up from billion app downloads in Around 3. How many mobile apps were downloaded worldwide? Free vs. Paid Downloads What is the most popular app in ?
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